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Augmented Reality in Ecommerce: How to Improve the User Experience – IndiaBlogger.in

Technology and the pandemic are two major factors that have contributed to changes in user behavior and consumer habits in recent years.

The buying style, new channels and customer needs are evolving very fast. In fact, it is becoming increasingly difficult for companies to achieve conversions and even improve engagement.

We are talking about the rise of e-commerce, which has resulted from the change in mindset and behavior associated with COVID-19 and technological improvements in online shopping. It is a challenge to surprise the consumer, satisfy their demand and provide them with the best possible experience in the buying process.

according to a global Nielsen According to the report, 64% of those surveyed say that their lives are getting busier and more complex every day. that’s why they rely on Technology as a process enabler and solverlike shopping.

With regard to the use of technological improvements for online shopping, 51% say they use augmented reality (AR) and virtual reality (VR) to evaluate productsIf the brand offers this option.

Therefore, we can confirm that Augmented reality is rediscovering e-commerce and improving the customer shopping experience, makes it more impressive and real. In addition, AR also enhances sales and brand engagement.

Benefits of Augmented Reality in eCommerce

Incorporating AR as an integral part of the business strategy means giving the customer the possibility of not having to visit a physical store to see the product in real terms. Moreover, they can also try it out in their surroundings and find out what it would be like to buy it. In other words, It is all about providing the user with a unique shopping experience that he has never had before,

As a result, the benefits offered by Augmented Reality online shopping are increasing every day. As a result, more and more brands are looking to incorporate it into their online shopping processes.

In fact, according to a Study By Publicis Media, Alter Agents and Snap, Web AR in e-commerce is set to grow rapidly over the next five years.

Reduces purchase decisions and increases conversion rates

The possibility of seeing an item as real and immersive before purchase eliminates the uncertainty that arises in online shopping. it means that that sales increase because customers feel more confident when making a purchase, On the other hand, the returns are diminished because users have “already tried it”. according to this marketing diveWeb AR Products Nearly 30% increase in the conversion rate of online purchases,

AR makes it possible to view a product or article in 3D in any location or environment. In this way, the purchase decision process is also reduced. Based on a study by American Marketing Consultancy invespo, 45% of customers said web AR functions save them time when making a purchase decision,

According to this data, e-commerce retailers are giving priority to this feature on their websites. In fact, Retail Costume Experience found that Augmented reality engagement has increased by almost 20% since the beginning of 2020, when the pandemic started. This means that more and more companies are integrating AR into their business to provide a better user experience than their competitors.

attract more customers

When a consumer or potential customer wants to purchase a product, they usually consider several options until they are completely loyal to a brand. In this online discovery process, the user will become a customer of the brand that offers the most benefits and features. In this sense, if a company offers the possibility to see the actual product, interact with it, and know what it will have, it has won many points.

Doubts that arise with proportion, scale, size and style among other factors can be easily vanished with a mobile phone camera. going back to invespo report, the firm found that 77% of customers prefer to shop with augmented reality experience to get detailed information about the product and check its true dimensions and styling.,

improve brand engagement

Providing an unparalleled user experience, impacting the buying process in a positive way and translating into making life easier for the customer customer loyalty,

When a user feels comfortable making a purchase and the brand is able to meet their needs and resolve any doubts, they will want to come back and Be a promoter as he will recommend that interactive experience, This means it increases engagement and improves Net Promoter Score (NPS). In fact, More than 60% of customers globally say Web AR improves their shopping process and experience,

For this reason, there are many brands today that specialize in incorporating Web AR into their online shopping process. Examples of augmented reality in ecommerce include Ikea, Amazon, and even Shopify, which have this option when building an ecommerce site.

Augmented Reality in Ecommerce Applications

gartner In 2019 it was claimed that by 2020 alone more than 100 million consumers would be shopping with Augmented Reality, both in physical stores and in e-commerce. So, looking at these statistics and taking into account The exponential trend of this new shopping modelwe can confirm that there is a Growing demand for immersive and immersive experiences, Furthermore, customers need these experiences to facilitate their shopping processes as well as their fast-paced lives.

Brands and retailers can provide various web AR tools to the customers like augmented reality product list, interactive manual or even a 3D Virtual Fitting Room,

Web AR Product List

AR Product List Allows you to view items in 3D, a . provides real preview of each item.

In Onyx, Creating an Augmented Reality Ecommerce Experience Really easy. simultaneously, User can see the experience instantly without downloading any app and slow down the decision-making process. Let’s look at an example of a product catalogue:

The video shows the experience of an online trainers shop where the user can view the products in 3D through an image containing a QR code. In addition, he can read the relevant information and add the item to the cart.

3D Virtual Fitting Room

This is a more complex functionality that allows the user to virtually “try on” the product before purchasing and physically placing it.

Thanks to the device’s camera and facial or body recognition technology, anyone can try on an object, from jewellery, clothing, shoes and even makeup. On the other hand, there is also an option to try on items in 3D space. In this sense, the user can “put”, for example, a piece of furniture in the living room, and see how it looks and if the proportions and scale are appropriate. This option can also be used to view any product in real life and check its features or size.

Interactive Manual

Providing customers with a good after-sales service is also important, so including a good instruction manual, tips or important information with products is an interesting option. Here, what Augmented Reality can offer to the customer interactive experience and to improve or facilitate the installation or maintenance part. This is the case for the interactive manual, which can Strengthen your relationship with and commitment to the brand, leading to a satisfying shopping experience,

In short, these web AR applications are really positive for the customer and hence, for the ecommerce companies as well. retail consumer experience In 2020 it was found that Ecommerce offering web AR experiences got 21% more revenue per visit,

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