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Case Study: Boosting Online Sales with AR | by AR Insider | May, 2022 – IndiaBlogger.in

AR continues to grow and take shape as an industry. Major areas include Industrial AR, social, GamblingAnd shopping, but with them AR Marketing, This includes AR lenses that let consumers visualize products on “spaces and faces.”

A subset of AR marketing is paid ad placement to enhance a given AR experience. Estimated cost of such ad placement $6.7 billion by 2025. This includes money spent on branded AR lenses or product try-ons over the network: Facebook And Snapchat,

As recently investigated by our research arm Artillery Intelligence report good On AR marketing, adoption drivers include the increasing affinity of brand advertisers for AR. Its ability to display products in 3D resonates with their creative sensibility, transcending common 2D formats.

Continuing the narrative and the “Show rather than tell” report includes case studies that map the different stages of the consumer purchase funnel. How do AR ads look today? What is solid ROI? And what are the strategic measures for campaign execution?

After the case study focused on the upper and middle funnels, we now move on to the lower funnel. These campaigns quantify consumer purchases through AR product visualizations. This usually includes AR experiences which are Integrated in the flow of purchases.

An example of such campaigns comes Nextec AR Solutions.* The AR commerce firm reports that its recent 3D ad campaign for Miele Vaccum saw a 300 percent conversion increase compared to its non-AR counterparts. The latter includes standard banner ads (more on that in a bit).

The campaign resulted in a 32 percent higher click-through rate (CTR), 23 percent lower cost-per-click (CPC) and overall cost-per-acquisition (CPA) that was 74 percent lower than the non-AR benchmark. These results indicate not only performance but also cost-efficiency and ROI.

More importantly, the campaign validates AR’s ability to measure revenue. This coupled with its strength ( shown elsewhere) as a branding and awareness play. it traces back to us assert That AR has the potential to stretch the buying funnel from impression to action.

For campaign and measurement method, this included the $999 premium Miele Vaccum. Banner-ad campaign A/B tested AR ads (test group) versus non-AR banners (control group). This included 200,000 impressions, split equally between AR and non-AR.

To isolate key variables and truly visualize the impact of AR, both sets of ads looked identical in design and ad copy. They were both HTML5 banners in the four standard IAB sizes. The only difference was the ability to interact with the AR version of the ad by viewing it in 3D and spinning it.

For AR advertising, a slowly rotating product indicated the ability to interact using a cursor (desktop) or touch (mobile). An additional option was available on smartphones to visualize the product in one’s location by activating the camera. it all happened Web AR without the need for any app.

Interestingly, Nextec acquired the eCommerce site VCM.com, where vacuums are sold. As with some other acquisitions, this investment essentially provides an AR proving ground where it can control the full stack and optimize the functioning of its 3D/AR ad network.

We’ll stop there and circle back in the next report piece with more AR marketing and commerce case studies. *Disclosure: The owner of this publication owns stock in Nextec AR Solutions. View our Full Disclosure and Ethics Policy Here,

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