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Is ‘Caption for the Physical World’ AR’s killer app? , by AR Insider | May 2022 – IndiaBlogger.in

Last week, Google teased its latest AR Glasses – the second swing in technology. The first was the decidedly unfortunate Google Glass, which, in fairness, had a useful second life in the enterprise. Macro factors have changed, bringing Google back to consumer AR.

One of those factors is the underlying technology. We’re close (but not quite) in optical and display systems that can fit specs reaching consumer viability. Google acquired North Focals in 2020 to accelerate its path toward that goal, and now we know why.

But the other factor that stands apart about Google’s latest AR teases is hub, It learned the hard way in the Google Glass era that proposed use cases have to be deliberate and refined. There should be only one good answer to the question, “Why do I need this thing on my face?”

It all leads up to the concept of killer apps. The term is used for cases in which there is some degree of traction. But real killer apps do have some common qualities, including utilities that have wide-scale usability, inherently frequent use, and prominent addressable markets.

The other common misconception about killer apps is that they have to be sexy. In fact, most killer apps are decidedly mundane. Take the web for example… Its killer apps are nestled into a comfortable set of utilities like shopping, weather, email, search and social networking.

This brings us back to Google’s AR Glasses Play. Its approach in teasing the device at last week’s I/O conference was to lean into a focused use case that could be its killer app. that use case was what we’ve done guessed In the past: Real-time foreign language translation.

It doesn’t get more mundane than this….and that’s exactly what can make it a success. Going back to the above list of checkmarks for killer apps, this is a utility with lasting value (as opposed to a fleeting novelty), which solves a pain point for a large addressable market.

The latter includes the global travel industry. This includes foreign language learning as well as home encounters with service professionals for whom English is a second language. I’m living in a current home renovation in my house with a daily valued craftsman.

Stepping back, what Google teased in its AR-fueled foreign language translation may represent something broader: Caption for the physical world, It starts with the language but can lead to other types of identity overlays for anything that benefits from “translation”.

Taking that term broadly, it includes everything from business information about a storefront, to the calories in menu selections, to buying the jacket you see on the street. And it all dates back to the next visible era of Google’s mission to “organize all the information in the world.”

It calls on us” follow the money “The exercise that triangulates the tech giant’s AR moves based on their core businesses. Google is motivated not only to future-proof its massive search business — and all of the above is one way to do it — but in doing so.” It has a competitive edge.

For example, AR-based foreign language translation taps into Google Translate. google lens Taps into Google’s years of indexing images in its knowledge graph. And its watch live AR Navigation uses Street View imagery to localize the AR device. No one else has these things.

So for Google, AR success will lie in the Venn diagram between killer apps and merit. that would mean that some kind of knowledge layer to the physical world. Expect similar from meta ( social layer), Amazon ( commercial layer), and Microsoft ( productivity layer) to name a few.

This brings up another misconception about any emerging tech killer app: its singularity. There will be many AR killer apps like the web. But given the practicality of ARs – as one proposes to go on its face – they will take much longer to germinate.

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