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Why Industry Expertise in 3D Matters – IndiaBlogger.in

To find the best 3D partner, find the vendor who understands your industry the most. When choosing a partner, industry-specific expertise and strong platform features are critical to success. Learn more below about why industry expertise matters.

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There are many factors that go into evaluating a 3D partner. However, what should take priority is industry expertise.

When assessing vendors for 3D applications, always choose a vendor with industry-specific experience for accelerated pace to market, a deep understanding of industry-specific business rules, and a comprehensive approach to customer journey mapping.

The importance of 3D visualization and product configuration in e-commerce has increased significantly in recent months.

If you’re an IT leader, enterprise architect, or product owner charged with finding solutions that can help your business successfully navigate, use, and scale 3D experiences to improve the customer journey Well, this checklist is for you.

What does “industry experience” mean when it comes to 3D vendors?

If 3D is important to your business, you’ll want to find a partner who has extensive experience in your specific category. This means that either they have “best-in-class” partnerships with a major player in the space or they have multiple successful deployments across many different brands and retailers.

You will save yourself a lot of headaches and delays by looking for a partner who knows the design, business and regulatory regulations and best practices for your category. For example, if you sell lipstick, find a 3D salesperson who has experience in cosmetics. If you are in CPG, find a company that has done CPG activation. Pay attention to jewelry? It’s ultra-specialized and there’s a 3D vendor for it. If you are a home improvement or furniture retailer, work with a salesperson who has established expertise in home goods.

In a category such as furniture, jewelry, fashion, or lipstick, requirements can vary from retailer to retailer and brand to brand, adding additional complexity. Select an industry-expert 3D partner, and you’ll be able to focus on the specific nuances of your products rather than the basic range expertise needed to build a successful application.

5 reasons to choose a 3D partner with industry-specific expertise

Here are five reasons why industry expertise should play an important role in the vendor evaluation process.

  • they exist
    Ten years ago, there were no 3D e-commerce vendors, much less highly specialized sellers. now there are. A 3D vendor with significant industry experience understands the nuances of the game and has fixed several industry-specific bugs. Take advantage of the work that has been done.
  • Deep understanding of business rules and regulations
    Business rules vary by industry and you want a salesperson who is familiar with industry rules and has a proven track record of enforcing them. For example, decking and kitchens each have their own unique world of business rules and regulations. You don’t have to start from scratch.
  • speed to market
    Industry vertical companies with expertise embedded in your industry knowledge. This can translate into quick schedules. Unknowns due to a lack of industry-specific experience can slow down projects and create an unnecessary, costly testing burden.
  • material knowledge
    3D materials and finishes vary by industry and product type. A company that has distributed thousands of lipstick ingredients is a must have for lipsticks. If you’re into furniture, it’s imperative to find a company that understands and deals with case accessories and upholstery, nailheads, patterning, and more.
  • Complete understanding of the customer journey
    The process of shopping for underwear is different from the process of shopping for a new sectional or kitchen remodel. A 3D vendor who has already worked with companies in your area of ​​work will help you improve your overall customer experience and more efficiently achieve ROI on your 3D investment.

What to Look for When Evaluating Industry Expertise in a 3D Partner

So what does industry expertise look like? The four factors you want to include in your evaluation process are:

  • Knowledge of industry-specific regulations (eg, NKBA rules)
    Does the seller have recent experience working with, implementing and launching successful products that use industry-specific business rules?
  • Knowledge of industry-specific best practices
    Can the vendor demonstrate proven knowledge of industry-specific best practices? A salesperson specializing in fashion should be able to speak to the nuances, complexities, and rules of the industry for that industry in 3D.
  • Knowledge of the customer journey within your industry
    Is the seller able to provide a customer journey map that reflects their industry experience? An experienced salesperson should have a sound understanding of the role 3D plays in the overall customer journey.
  • Industry-specific experience with 3D materials and materials
    Request 3D content samples that reflect the specific type of material you are ordering. If you are planning to order kitchen cabinets, make sure you check out the samples of kitchen cabinets. Review samples not only in PowerPoint, but in live apps.

How much experience is enough experience?

Many 3D companies have created applications or experiences for one or two furniture retailers. Is this enough? Maybe not. You will benefit from working with a partner who has had many successful deployments in your industry.

If you’re reviewing a vendor you really like and they only have one application in your category, you’ll need a deeper understanding when it comes to gaining their industry expertise and understanding of industry business rules. Will have to dig.

  • How to Use the 3D Partner Assessment Framework
  • Understand the factors to consider when choosing a 3D partner
  • Educate your team about factors in evaluating 3D partners

How to Use the 3D Partner Assessment Framework

Here are a variety of checklists you can use when evaluating 3D platform options. They can also be used internally in your own presentations to educate your team on what to keep in mind. This is a great way to get your entire team on the same page.

Checklist: Top Factors in Evaluating a 3D Partner

Checklist: Top Factors in Evaluating a 3D Partner

Download the 3D Partner Assessment Checklist Template
power point , excel , google sheets , google slides

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